PRST Presidential Election 2027/29
Candidate for President of the Public Relations Society of Tanzania, 2027 to 2029.
Global outlook. Local vision. Regal standards.
About me
I am Prudence Zoe Glorious: a Pan-African Tanzanian strategist, author and member of PRST.
My first consultancy was ten years ago, with UNICEF Tanzania. In 2020 I founded PZG PR, Tanzania's first impact communications firm.
I advise governments, UN agencies, blue-chip companies, NGOs and foundations on strategy, public affairs and narrative. I am a trustee of New Life Foundation and a Leadership Masterclass Tutor at the Institute of Directors Tanzania.
My impact · Nation and policy
Helped shape TDV 2050.
Part of the civil society team that edited Tanzania Development Vision 2050 and shared inputs with the committee.
Catalysing Brand Tanzania.
Including the Tanzania Honey and Tanzania Spices trademarks, with the International Trade Centre.
Launched the SDGs in Tanzania.
Together with the UN Communications Group.
Advised a Presidential Advisory Committee.
Communication strategy for the Generation Equality Forum committee on economic justice and rights, with UN Women.
Took our craft to Parliament.
Addressed the Public Investment Committee with clauses, evidence and statistics on the Public Investments Bill, 2023.
Opened up access to information.
Moderated the World Bank's session on its Access to Information Policy at CSO Week 2024.
My impact · Practice and profession
Built a Tanzanian firm that competes in Africa.
PZG PR is the only Tanzanian firm in the top 30 independent PR firms in Africa.
Written communication strategies for governments, UN agencies, embassies, telcos, NGOs and private entities.
Written coffee table books for foundations and development partners.
Led market entry for two major airlines.
Media and government relations to open new routes into Tanzania.
Media facilitation for the first ever green municipal bond in East Africa.
The bond was oversubscribed.
First ever to curate a podcast panel.
A new format for how our sector convenes and is heard.
Taught, wrote and broadcast for the profession.
IoDT Leadership Masterclass Tutor, guest lecturer, 100+ columns and 20+ videos across my weekly series.
My record · Public Relations Society of Tanzania
Four years a member.
PZG PR and I have been members of PRST for four years.
Sponsored three PRST events.
Through my firm, PZG PR.
Written coffee table books for foundations and development partners.
Chaired the 4th East Africa PR Week.
Chairperson of the Regional Organising Committee. PRST hosted the Week at the EAC Headquarters in Arusha, 26 to 29 November 2025, with the EAC Secretary General as Guest of Honour.
Launched the Arusha Declaration on Public Trust.
A regional commitment to professional communication and to trust between citizens and their governments across the East African Community.
Put PRST at the centre of regional PR.
Worked with the East Africa Public Relations Association (EAPRA), headquartered in Arusha, and sister societies from the EAC partner states.
If elected · Regional PR
A strategic plan to support the growth of the profession in the region and the EAC Integration Agenda. It will enhance PRST's national and regional visibility.
If elected · The full programme
Pillar 1
An Asian connection for PRST, where the growth is.
Pillar 2
The national reference point on social, environmental and economic impact.
Pillar 3
PR is all about image, so we raise our own standards first: better conventions, a better association, the Act, accreditation, a fee guide, better terms, AI skills, and better negotiations that give us our worth.
Pillar 4
Partnerships and resources that bring income to the Society.
Before leaving Dodoma
Courtesy call on the Speaker of the National Assembly, with UDOM.
Day 30
Listening tour of members.
Day 60
Working groups for the Act, accreditation and fees, and the ESG Centre, each with a member chair.
Day 90
MoU with Parliament, UDOPRESA and UDOM tabled for signature.
Day 100
First partnership announced, and a public scorecard for the term.
PR is all about image. So we raise our standards.
If elected · Four lines, four propositions
Everyone has AI linguistics, everyone is media, and the web is the public. The public now grants your licence to operate, online and on the ground.
PRST proposition
The PRST Act and professional accreditation, so the profession is seen for the heavyweight it is.
What is in it for you
Recognition in law and a title that carries weight.
Vision 2050 only works if every Tanzanian owns it. That takes social licence, social capital and public buy-in.
PRST proposition
Streamline how public relations officers (PROs) work across Ministries, Departments and Agencies.
What is in it for you
PROs get a quarterly Vision 2050 pack: Brand Tanzania information and a narrative kit from the PRST ESG Centre.
By 2030 half the world votes again, the SDGs reach their deadline and AI comes of age. Every organisation must be 2030-ready, and PRST will have the facilities to get them there: public affairs practice that is sound, strategic and aligned.
PRST proposition
Institute a PRST ESG Centre, built with global and local partners, so we are the rightful ESG leaders.
What is in it for you
New work and new income from ESG.
A Member of Parliament answers to a whole constituency, and every constituent is now media.
PRST proposition
University of Dodoma sophomore placements with Members of Parliament, who can keep their Fellow on.
What is in it for you
Students get a way in, Members get professional support, and Tanzania gets jobs.
If elected · The TDV 2050 and ZDV 2050 agenda
TDV 2050
Tanzania Development Vision
US$1 trillion
economy, US$7,000 GDP per capita and an upper-middle income Tanzania.
ZDV 2050
Zanzibar Development Vision
Upper-middle income
status by 2050, on four pillars from economic transformation to governance and resilience.
PROs aligned on the TDV 2050 narrative.
Public relations officers across Ministries, Departments and Agencies tell the Vision's story the same way.
A quarterly Vision 2050 pack.
Brand Tanzania information and a narrative kit for TDV 2050 and ZDV 2050, from the PRST ESG Centre.
Capacity to earn buy-in.
Train members to build the social licence and social capital both visions depend on.
Why me
I know the work.
Thirteen years advising governments, UN agencies, blue-chip companies and NGOs.
I have built an institution.
Six years growing a firm with work in Tanzania, Kenya, Switzerland and the United States.
I bring a network.
Ministers, leaders of other PR associations and the international organisations I have worked with, put to work for PRST.
I mobilise resources.
A record of bringing partners and funding to institutions.
I think ahead.
A strategic, future-facing view of where our profession is going.
If elected
Institute the PRST ESG Centre.
So we are the rightful ESG leaders, and you are the adviser the board turns to.
Parliamentary sophomore placements.
University of Dodoma PR students placed with Members of Parliament.
Make organisations 2030-ready.
PRST will have the facilities to do it, through public affairs practice that is sound, strategic and aligned.
Secure the PRST Act and professional accreditation.
So the profession is seen for the heavyweight it is.
Align PROs on the TDV 2050 narrative.
Across Ministries, Departments and Agencies.
Raise our standards.
PR is all about image: better conventions, a better association, a fee guide, better terms, and better negotiations that give us our worth.
Raise our standards.
A courtesy call on the Speaker before we leave Dodoma, with UDOM in tow. Map our ESG Centre partners. Report to you every year, in public.
Share the campaign
Download any poster to share on WhatsApp, Instagram or LinkedIn.
My signature means: better terms, a fee guide and new work in ESG.
Prudence Zoe Glorious · For President, PRST 2027 to 2029
